A trademark is any unique expression related to a product or service that distinguishes it from others. This expression could be a word, slogan, photograph, logo, graphic, colour combination, sound or even smell. Owners of trademarks have exclusive rights to use trademark under the categories they are registered in (there are a total of 45 categories, called classes).

A registered trademark is an intangible asset for a business and is used to protect the company’s investment in the brand or symbol. In India ™ can be acquired within three days, but it takes up to two years for it to be registered so that you can use the ® symbol.

It is advisable to get trademark registration because merely registering company name does not provide protection against those who might initiate using identical or similar marks. Only Trademarks that are registered under the Trademark Act, 1999 provides the trademark owner right to sue for damages when infringements of trademarks occur. Trademark Registration is done through Legal Firm India.

ADVANTAGES OF TRADEMARK REGISTRATION

• Legal Protection
• Unique Identity
• Trust or Goodwill
• Creation of Asset